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Research papers

Purple GRPs

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall. In the main, they have agreed that such a relationship exists. This...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Sheila Byfield, Annette Nazaroff
Company: MindShare
June 17, 2003
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Citation

Byfield and Nazaroff (2003a, June 17). Purple GRPs . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/purple-grps-